from gizmodo:
“It doesn’t only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution.”
“sexiness” seems to always have been on coca-cola’s mind when it comes to container design, hit or miss. not sure if it’s true or not, i’ve heard the original coca-cola glass bottle was inspired by the curves of the female form.
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